The New York Times describes Alexandre de Betak as 'the Fellini of fashion and the Cecil B. DeMille of the runways'. For 25 years, Betak has produced many of the fashion world's most memorable shows and events for brands as diverse as Dior and Victoria's Secret. This stunning, lavishly produced volume celebrates his career via set and show photography, as well as hundreds of unpublished behind-the- scenes images. Structured thematically to bring readers inside Betak's creative process, the book provides unrivalled insight into how fashion becomes art as well as commerce.
- From his offices in New York, Paris, and Shanghai, Alexandre de Betak has produced over 1,000 runway shows, installations, events, and exhibits for clients such as Dior, Hussein Chalayan, Rodarte, Raf Simons for Calvin Klein, Michael Kors, Berluti, H&M, and Victoria's Secret, including its webcast that famously 'broke' the internet in 2000.
Sally Singer is the digital creative director of Vogue.com and the former features director of Vogue US. She was formerly an editor at British Vogue and the London Review of Books.
Key Selling Points - A monograph marking Betak's 25 years at the helm of fashion-show culture and presentation - Includes Betak's intricate staging designs for clients as wide-ranging as Dior, Michael Kors, Victoria's Secret, Viktor & Rolf, and Raf Simons for Calvin Klein - Organized by the four key components of a fashion event - Venue, Set, Lighting, and Performance - Features an in-depth round-table discussion with Betak, the Rodarte fashion designers Laura and Kate Mulleavy, and art-world figure Jeffrey Deitch about Betak's work and the art of presenting fashion in the 21st century
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