The must-read summary of Jagmohan Raju and W. John Zhang's book: "Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability".
This complete summary of the ideas from Jagmohan Raju and W. John Zhang's book "Smart Pricing" demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much thought at all. In their book, the authors explain that this is a huge mistake as pricing offers an opportunity to move ahead. This summary provides readers with an insight into the possibilities of different pricing strategies and how some of the biggest companies have used them to push their companies forward.
Added-value of this summary:
- Save time
- Understand key concepts
- Expand your business knowledge
To learn more, read "Smart Pricing" and discover the key to establishing innovative pricing strategies that create value and capture customers.
Il n'y a pas encore de discussion sur ce livre
Soyez le premier à en lancer une !
L'autrice coréenne nous raconte l'histoire de son pays à travers l’opposition et l’attirance de deux jeunes adolescents que tout oppose
Mêlant la folie à l’amour, l’auteur nous offre le portrait saisissant d’une « femme étrange » bousculant les normes binaires de l’identité sexuelle
Dans ce recueil de 13 nouvelles, la jeune autrice mexicaine frappe fort mais juste
Une fiction historique glaçante et inoubliable, aux confins de l’Antarctique
