What makes an art gallery successful? How do galleries ensure their marketing is right?
How best should galleries approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK and Germany, Magnus Resch's insightful examination of the business of selling art, updated and revised for 2018, is a compelling read, with an approach that is both aspirational and practical.
Offers a new business model for galleries, in which the answer to the question of what makes a gallery successful is 'be brave and do things differently' - Demystifies the international art gallery marketplace through an analysis of primary data, insightful case studies and the personal experiences of gallery veterans worldwide - Includes practical ideas for art marketing and management, together with an analysis of the behaviour of successful gallerists Resch's experience as a former gallery owner and founder of the art collector database Larry's List, together with his doctorial studies focused on the art market, give this book persuasive power.
- The must-read book for anyone who already is, or aspires to be, an art world professional.
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