Hegarty on advertising (hardback)

• Date de parution : 01/04/2011
• Editeur : Thames & Hudson
• EAN : 9780500515563
• Série : (-)
• Support : Papier

• Nombre de pages : (-)
• Collection : (-)
• Genre : Anglais
• Thème : Art en langue anglaise
• Prix littéraire(s) : (-)

'Why is this the perfect time to write a book on advertising? Firstly, because I was asked. Secondly, I've spent 45 years in the business and thirdly, it's an industry in the midst of huge change. I reckon three reasons are good enough.' Written by one of the world's legendary advertising men,... Voir plus

'Why is this the perfect time to write a book on advertising? Firstly, because I was asked. Secondly, I've spent 45 years in the business and thirdly, it's an industry in the midst of huge change. I reckon three reasons are good enough.' Written by one of the world's legendary advertising men, Hegarty on Advertising contains over four decades' worth of wisdom from the man behind hugely influential campaigns for brands such as Levi Strauss, Audi, Boddingtons and Unilever.