Customers the day after tomorrow ; how to attract customers in a world of AI, bots and automation

• Date de parution : 28/11/2017
• Editeur : Lannoo
• EAN : 9789401445214
• Série : (-)
• Support : Papier

• Nombre de pages : 264
• Collection : (-)
• Genre : Anglais
• Thème : Sciences humaines en langue anglaise
• Prix littéraire(s) : (-)

We are now entering the third phase of digitalization: the phase of far-reaching automation and artificial intelligence. This shift will radically change the relationship between companies and their customers. If companies want to remain customer-oriented, they will need to devise a new kind of... Voir plus

We are now entering the third phase of digitalization: the phase of far-reaching automation and artificial intelligence. This shift will radically change the relationship between companies and their customers. If companies want to remain customer-oriented, they will need to devise a new kind of customer strategy.

This book will guide you through the new phase of digitalization and help you to develop the mindset you need to keep your company ahead of the game in The Day After Tomorrow. Only then will you be able to successfully combine the most brilliant digital innovations with the most unique human skills.