The Handbook of Crisis Communication

• Date de parution : 24/08/2011
• Editeur : Wiley-blackwell
• EAN : 9781444356519
• Série : (-)
• Support : Livre numérique

• Nombre de pages : (-)
• Collection : (-)
• Genre : (-)
• Thème : Non attribué
• Prix littéraire(s) : (-)

Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods,and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from... Voir plus

Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods,and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane KatrinaExplores the key emerging areas of new technology and global crisis communicationProvides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication