Managing Corporate Social Responsibility

• Date de parution : 07/09/2011
• Editeur : Wiley-blackwell
• EAN : 9781118106662
• Série : (-)
• Support : Livre numérique

• Nombre de pages : (-)
• Collection : (-)
• Genre : (-)
• Thème : Non attribué
• Prix littéraire(s) : (-)

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need... Voir plus

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiativesEmphasizes stakeholder engagement as a foundation throughout the CSR Process ModelDiscusses ways to maximize the use of social media and traditional media throughout the processOffers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business