The handbook of communication and corporate reputation

• Date de parution : 10/04/2015
• Editeur : Wiley-blackwell
• EAN : 9781118335499
• Série : (-)
• Support : Livre numérique

• Nombre de pages : (-)
• Collection : (-)
• Genre : Enseignement universitaire
• Thème : Universitaire, ouvrages de références, Essais, Livres en langue étrangère
• Prix littéraire(s) : (-)

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwells series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that... Voir plus

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwells series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholarsBrings together state-of-the-art communication studies insights on corporate reputationIdentifies and addresses the lacunae in the research literatureApplies new theoretical frameworks to corporate reputation