This work offers a summary of the book "THE MAGNET EFFECT: Attracting and Retaining an Internet Audience Today and in the Future" by Jesse Berst.
Jesse Berst is one of the world´s most widely read technology commentators.
Surviving and prospering in the digital business era all comes down to how effectively you can attract and retain an Internet based audience of regular customers. In The Magnet Effect, Berst explains three critical concepts. First, the "Magnet Effect" means that you use other, passive media to create awareness of and generate visitors to your Web site. Once people have visited your Web site, you then use "Spiral Marketing" to keep them actively involved. Smart online business operators build a spiral and keep their customers moving around that spiral time and again, generating ongoing business and profits. Thirdly, the "Domino Method" is the way emerging markets can be anticipated correctly so a business can be positioned to exploit them well.
By combining the three concepts, anyone can position their business advantageously to take advantage of the falling dominos of the future rather than being crushed by them.
With The Magnet Effect as your survival guide, success on the Internet is just a matter of a few clicks!
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