Profitable innovation?

• Date de parution : 29/05/2012
• Editeur : Publibook
• EAN : 9782748384758
• Série : (-)
• Support : Papier

• Nombre de pages : (-)
• Collection : (-)
• Genre : Anglais
• Thème : Economie en langue anglaise
• Prix littéraire(s) : (-)

Today, businesses and their surrounding environments evolve so fast that companies are obliged to propose solutions that are better than the competition, while being on the look-out for the chance to ride the most promising waves. Innovation is an absolute necessity. Yet, the vast majority of... Voir plus

Today, businesses and their surrounding environments evolve so fast that companies are obliged to propose solutions that are better than the competition, while being on the look-out for the chance to ride the most promising waves. Innovation is an absolute necessity. Yet, the vast majority of innovation projects are synonymous with risk: lost resources and time. How can a business innovate successfully and safely? Which techniques should it choose? Which techniques should it ignore?
Methods, tips, and anecdotal examples ensure that this unusual book answers all your questions. In a straightforward style, seasoned and successful innovation specialist Fernand Gouth shares his insights based on his own know-how of consistent, profitable innovation. A real gold mine, where the reader quickly senses the weight of the author's experience. Outstanding value!