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Power copyediting for the internet

Couverture du livre « Power copyediting for the internet » de Michael Tetteh aux éditions Editions Universitaires Europeennes
Résumé:

To put it another way, that simple piece alone has produced a million of dollars in sales for Book Marketing Update, the premier newsletter for small publishing companies. " Our most successful package, which we still use, countians a sales letter that Bob wrote nine years ago! It's helped us... Voir plus

To put it another way, that simple piece alone has produced a million of dollars in sales for Book Marketing Update, the premier newsletter for small publishing companies. " Our most successful package, which we still use, countians a sales letter that Bob wrote nine years ago! It's helped us make Book Marketing Update, the number one newsletter for book publishers and publicists. A lot of copywriters can make strong logical sales argument, but Bob also has a real knack for presenting things in an exceptionally emotional and persuasive way - which makes a HUGE diffidence in your response rate." Bill Harrison, Publisher Book Marketing Update Bradley Communications Corp.

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