Obsession is a compulsive intrusive behavior, recurring or uncontrollable thoughts. The non-clinical connotation of obsession refers to a disproportionate or unusual focus on something. Someone can be obsessed with gardening or going to the gym. It means that the person will pay more attention than most people to something. Embracing your obsessive side can be stimulating and a distinctive trait. As human beings, we have the innate tendency to repeat what we enjoy.
We've all had that one movie back in our childhood days that we watched over and over again. As we mature, we tend to lose the enjoyable side of obsessions. Being obsessed with positive change, ideas, dreams can propel us to extraordinary results and achievement. Being obsessed can be a positive agent of change. It can lead to incredible enthusiasm that works infectious, spreads positive energy, and encourages others to become who they truly are.
Nobody who has ever achieved anything impressive or made an outstanding contribution to anything has managed to do so without a certain level of obsessiveness. A gifted cyclist will never win the Tour de France unless he or she practices obsessively. Being obsessed by their passion prevents them from ending up as a wasted talent at worst, or an underachiever at best. Being obsessed in a business context can be an amazing positive driver of change.
Whatever customer interfacing role you have - today, we cannot go about but being obsessed with the customer experience. We cannot neglect to be obsessed with extraordinary customer service. We need to be obsessed with metrics. We must be obsessed with technology, making the right choices, making it work. But most of all, today it is all about reformatting your mental hard drive and think customer data as a fundamental first principle.
Being obsessed with data can provide a broader thinking framework, and can the cure to ad hoc tactical initiatives that have created the many data silo's many of us face in our organizations. Being positively obsessed with your clients, your clients' data and the added value you can bring to them based on that data will bring a stronger emotional connection to those data. And when that magic happens in your organization, you will be able to reboot your sales and marketing.
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