Brands are all around us, more entwined with our lives than ever before. They have the power to shape not just what we buy, but how we act and how we feel about ourselves. Knowing how brands are built and add value has always been an important business skill. But, as the rules of engagement shift and change, it''s become crucial. No longer the exclusive preserve of marketeers and brand managers, we all need to understand the deep interplay between brands, consumers and society in general. With traditional communication channels imploding and internet platforms and influencers riding high, it''s more important than ever that we focus on one key constant: brands only matter when they mean something to our consumers and customers. And that means understanding not just the dynamics of our markets, but also the fundamentals of human nature and behaviour. Branding that Means Business offers a new approach that will show you how to build a meaningful brand.
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A gagner : des exemplaires de cette BD jeunesse sur fond de légendes celtiques !
L'autrice coréenne nous raconte l'histoire de son pays à travers l’opposition et l’attirance de deux jeunes adolescents que tout oppose
Mêlant la folie à l’amour, l’auteur nous offre le portrait saisissant d’une « femme étrange » bousculant les normes binaires de l’identité sexuelle
