How does a good idea work?
What's the difference between a good idea, and an idea "that kills"?
Why do some great ideas fall out of use?
How can you guarantee that your idea has every chance to succeed?
Why are some Facebook groups larger in population than the country of Finland?
Why do we type on inferior keyboards?
What did Saint Paul do to "market" Christianity?
Nicolas Bordas, CEO of TBWAFRANCE, has for years studied the way ideas work: how to best promote them and ensure their survival. In this book, he examines ideas both little and big while pointing out the keys to their success or their failure.
Understanding how ideas are born, live and die is essential for those who wish to spread their own. In today's world where communication is constant, a successful idea can radically change our political, economical and cultural future.
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Si certaines sont impressionnantes et effrayantes, d'autres sont drôles et rassurantes !
A gagner : la BD jeunesse adaptée du classique de Mary Shelley !
Caraïbes, 1492. "Ce sont ceux qui ont posé le pied sur ces terres qui ont amené la barbarie, la torture, la cruauté, la destruction des lieux, la mort..."
Un véritable puzzle et un incroyable tour de force !
