Summary: Driving Growth Through Innovation : Review and Analysis of Tucker's Book

• Date de parution : 15/02/2013
• Editeur : Business Book Summaries
• EAN : 9782806239822
• Série : (-)
• Support : Livre numérique

• Nombre de pages : (-)
• Collection : (-)
• Genre : Entreprise
• Thème : Stratégie de l'entreprise
• Prix littéraire(s) : (-)

This work offers a summary of the book "DRIVING GROWTH THROUGH INNOVATION: How Leading Firms Are Transforming Their Futures by Robert Tucker".
The best and only way to actually grow a company is to innovate - to offer customers something new. To state the obvious, innovation increases revenues... Voir plus

This work offers a summary of the book "DRIVING GROWTH THROUGH INNOVATION: How Leading Firms Are Transforming Their Futures by Robert Tucker".
The best and only way to actually grow a company is to innovate - to offer customers something new. To state the obvious, innovation increases revenues because existing and new customers buy more of what you have to sell. No amount of reengineering or fine-tuning operational efficiencies can have the same impact as innovation. There is literally no other strategy by which a company can steadily increase its revenues and profits except through ongoing innovation.