Global Communication

• Date de parution : 31/08/2011
• Editeur : Wiley-blackwell
• EAN : 9781444358100
• Série : (-)
• Support : Livre numérique

• Nombre de pages : (-)
• Collection : (-)
• Genre : (-)
• Thème : Non attribué
• Prix littéraire(s) : (-)

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike. Includes four completely new chapters on Asian media, Euromedia,... Voir plus

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike. Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspectiveUpdates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence PintakCovers the global war on terrorism and the substantial US investment in Iraqi mediaProvides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to BollywoodIncorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media