For God's Sake

• Date de parution : 01/04/2015
• Editeur : Penguin Books Ltd Digital
• EAN : 9789351186083
• Série : (-)
• Support : Livre numérique

• Nombre de pages : (-)
• Collection : (-)
• Genre : (-)
• Thème : Non attribué
• Prix littéraire(s) : (-)

An adman constantly strives to connect market research data to insight on a winning campaign. Ambi Parmeshwaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty- year experience as an adman with a lifelong passion for... Voir plus

An adman constantly strives to connect market research data to insight on a winning campaign. Ambi Parmeshwaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty- year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like: - Why has the bindi disappeared from advertisements? - How did Akshaya Trithaya become such a big deal? - What makes Lord Shiva so cool? - How did a Chennai-based department store start the New Year's Sale phenomenon? - Are Muslims more open-minded shoppers? - Why do people who have no interest in using an MBA degree still get an MBA degree? - How did the Manusmriti do a disservice to Hindu women? - What can Harvard Business School learn from the Kumbh Mela? Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other publications. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.