"On n'est pas dans le futurisme, mais dans un drame bourgeois ou un thriller atmosphérique"
Industrial Revolution 4.0, the catalyst for Europe's economic revival ! The twenty-first century will be the age of Industry 4.0. We stand before the dawn of a new industrial revolution. This model has its roots in disruptive industrial innovation, geared toward usage-; the ways in which people use products and services-;and the mass market. For the first time, people are becoming "conscious consumers' whose choices enable them to decide their own destiny and that of their economy. André-Jacques Auberton-Hervé sheds light on the conditions that will enable Europe to (re)gain its status as a winning economic model with world-class industry champions. What it needs above all else is audacity! The giants-;the United States and China-;support their industry champions and strive to make their products and services the standards of tomorrow. France, and Europe as a whole, are playing catchup. But the race is not yet won: many are the choices and actions awaiting a decision in areas as diverse as entrepreneurial culture, financial support and cross-border planning. Europeans' very standard of living depends on the outcome of this global battle in industrial innovation. The author is convinced that Europe possesses the human, economic and industrial qualities that will enable it to claim first place in Industry 4.0-;an audacious but winning gamble.
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