Buzzmarketing

• Date de parution : 21/08/1970
• Editeur : Penguin Group Us
• EAN : 9781101218402
• Série : (-)
• Support : Livre numérique

• Nombre de pages : (-)
• Collection : (-)
• Genre : (-)
• Thème : Non attribué
• Prix littéraire(s) : (-)

?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.?
?Ben Cohen, co-founder of Ben & Jerry?s Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps... Voir plus

?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.?
?Ben Cohen, co-founder of Ben & Jerry?s Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing?which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.