They are supported by illustrated examples of good practices. The short, clear and entertaining texts display complex processes in an understandable way. This makes this publication a working compendium not only for design students and young designers, but also for creative lateral thinkers, product and marketing managers and all those who are interested in intelligent design.
new approaches to the field of product design
comprehensive compendium for everybody interested in intelligent design
illustrated by examples of good practice
complex processes are understandably presented
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