The BCG Growth-Share Matrix: Theory and Applications : The key to portfolio management

• Date de parution : 02/09/2015
• Editeur : 50minutes.com
• EAN : 9782806270023
• Série : (-)
• Support : Papier

• Nombre de pages : 38
• Collection : (-)
• Genre : Economie
• Thème : Essais d'Economie générale
• Prix littéraire(s) : (-)

The key to portfolio management!

This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time.

In 50 minutes you will be able to:

- Analyze the activities in your business... Voir plus

The key to portfolio management!

This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time.

In 50 minutes you will be able to:

- Analyze the activities in your business portfolio and identify the role they play in the business as a whole

- Sort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs

- Identify the future market shares and growth to make sure you invest in the right activities

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