Summary: Go It Alone : Review and Analysis of Judson's Book

• Date de parution : 15/02/2013
• Editeur : Business Book Summaries
• EAN : 9782806243386
• Série : (-)
• Support : Livre numérique

• Nombre de pages : (-)
• Collection : (-)
• Genre : Entreprise
• Thème : Création d'entreprise
• Prix littéraire(s) : (-)

This work offers a summary of the book "GO IT ALONE: The Secret To Building ASuccessful Business On Your Own" by Bruce Judson. Bruce Judson is a faculty fellow at the Yale School of Management. He is widely considered to be one of the nation´s top interactive marketers. He is the founder and... Voir plus

This work offers a summary of the book "GO IT ALONE: The Secret To Building ASuccessful Business On Your Own" by Bruce Judson. Bruce Judson is a faculty fellow at the Yale School of Management. He is widely considered to be one of the nation´s top interactive marketers. He is the founder and owner of several successful go-it-alone businesses.The era of the go-it-alone entrepreneur has arrived. Specifically, technology in the form of e-mail, the World Wide Web and a broad array of off-the-shelf and on-demand business services now makes it easier than ever for anyone to start and build a tightly focused business enterprise. When this technology is combined with a sound business idea, any individual can create and grow their own business. Even more impressive, it´s possible to stay small but still reap sizable profits because the leverage of technology means the go-it-alone entrepreneur doesn´t need to build an entire corporation to sustain the business entity.Based on case studies of success stories, Go It Alone offers sound advice to start a business. A must read for budding entrepreneurs.