Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.
Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You´ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company´s data science projects. You´ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making.
Understand how data science fits in your organization-and how you can use it for competitive advantage Treat data as a business asset that requires careful investment if you´re to gain real value Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way Learn general concepts for actually extracting knowledge from data Apply data science principles when interviewing data science job candidates
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