80 ans après, il est toujours essentiel de faire comprendre cet événement aux plus jeunes
Winner of the 2012 CMI Management Book of the Year Award for best e-Book. More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD is about 14 businesses brave enough to challenge industry norms; they put purpose before profit, go way beyond what customers expect and relentlessly differentiate themselves from everyone else. They know no compromise, they show no corporate timidity. They are BOLD in thought, BOLD in execution and BOLD in measuring their success in new ways. The game changing companies featured challenge conventional wisdom to win in business and include: Virgin Galactic, Innocent, O2, Air Asia, Chilli Beans, Six Senses, Burberry, BBH, The Geek Squad, TNT, JCB, WWF, Umpqua and Zappos.
BOLD reveals that they share some traits that make them unique and each brand story is told through the words of the executives involved. Find out how to be BOLD, brave and put your money where your mouth is.
Il n'y a pas encore de discussion sur ce livre
Soyez le premier à en lancer une !
80 ans après, il est toujours essentiel de faire comprendre cet événement aux plus jeunes
Selma ne vit que pour les chevaux et c’est à travers eux qu’elle traverse cette période violente si difficile à comprendre pour une adolescente...
"Osons faire des choses qui sont trop grandes pour nous", suggère Maud Bénézit, dessinatrice et co-scénariste de l'album
"L’Antiquité appartient à notre imaginaire", explique la romancière primée cette année