Leap : Review and Analysis of Schmetterer's Book

• Date de parution : 14/09/2016
• Editeur : Business Book Summaries
• EAN : 9782511044100
• Série : (-)
• Support : Papier

• Nombre de pages : 42
• Collection : (-)
• Genre : Anglais
• Thème : Anglais (divers)
• Prix littéraire(s) : (-)

The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".

This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at... Voir plus

The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".

This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's strategy will be based. The very best CBIs don't simply communicate what a brand stands for, but define it. This summary includes concrete examples to illustrate the benefits of using the author's strategy and how you can implement it.

Added-value of this summary:
- Save time
- Understand key concepts
- Expand your business knowledge

To learn more, read "Leap" and discover the key to coming up with business ideas that define your brand and speak for themselves.