Branding for the star-counters

• Date de parution : 29/09/2020
• Editeur : Eme Editions
• EAN : 9782806637239
• Série : (-)
• Support : Papier

• Nombre de pages : 272
• Collection : (-)
• Genre : Anglais
• Thème : Sciences humaines en langue anglaise
• Prix littéraire(s) : (-)

Etymologically, object/ob-jectum means what is opposed to us. Identification processes connecting individuals and corporations at a global level are turning objects into belongings. Branding today means to manage collective fictions and to generate relevant corporate mythologies. Branding for... Voir plus

Etymologically, object/ob-jectum means what is opposed to us. Identification processes connecting individuals and corporations at a global level are turning objects into belongings. Branding today means to manage collective fictions and to generate relevant corporate mythologies. Branding for Star Counters is a cross-disciplinary handbook for students, researchers and marcom professionals that investigates strategic communication with tools provided by anthropology, psychoanalysis, and cultural studies.