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TRENDY TRAVEL DESTINATION: London is still one of the most visited cities in the world. Before the pandemic, more than 40 million people visited the city in 2019. With travel restrictions loosening in recent months, London is expected to see around 21 million visitors in 2022.LONDON BOOKS WORK: Abrams has seen books such as the Cereal City Guide: London and London in Bloom give eager readers a closer look into the aspirational city they love and wish to travel to. Cereal City Guide: London has sold almost 15,000 copies, half of which were sold in the UK market, proving that Londoners are interested in books about their city. Additionally, US tourists are the number one group visiting London, so there is strong interest for books focusing on London-specific topics stateside as well.PERFECT GIFT: A unique and lovely tribute to London, with charming illustrations that take you to beloved local eateries, this is a perfect souvenir for the foodie tourist or the Londoner obsessed with their local food scene.
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