This work offers a summary of the book "THE KNACK: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up" by Norm Brodsky and Bo Burlingham.
Norm Brodsky and Bo Burlingham are both Inc. magazine columnists. Norm Brodsky has launched several successful businesses. In addition to writing, Mr. Brodsky is also active in making company acquisitions, starting new businesses, mentoring and developing real estate. Bo Burlingham is the author of several books including Small Giants and The Great Game of Business.
Everyone wants to know the step-by-step formulas or the specific set of rules which guarantee success in business. However, according to Brodsky and Bo Burlingham, they don´t exist. In the Knack, Norm Brodsky declares: "I myself have been an entrepreneur for three decades. I´ve built more than eight companies (...) Along the way, I´ve had the privilege of meeting many other successful men and women company builders, and I´ve noticed that most of us share these mental habits. They are the secret of our success." As the authors persuasively demonstrate, instead of trying to find a fail-safe formula for success, you should focus on getting and then maintaining the right mind-set.
The Knack is an excellent handbook for anyone looking to dive into a new business or expand an existing one.
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