This work offers a summary of the book "PROFITS AREN´T EVERYTHING, THEY´RE THE ONLY THING: No-Nonsense Rules from the Ultimate Contrarian and Small Business Guru" by George Cloutier.
In Profits Aren´t Everything, They´re The Only Thing, George Cloutier argues that if your business is struggling to make money in the recession, it is due to the fact that you´re just not doing what you know you should be doing. That´s good news because it means you can fix things by facing up to some uncompromising and tough truths.
He recommends businesspeople to "put profits first, always". Do everything you can to maximize the profits your firm generates. Commit to doing whatever it takes to make the profits you know you´re due and force it to become a reality. Apply the 15 Profit Rules with passion and commitment. By doing today what others won´t, you will end up achieving tomorrow what they cannot. How successful you become is up to you.
"It all boils down to how hard you work, and how smart you work, in good times and in bad. Do more. Get more. And be ruthless in your quest to make money." This inspiring book is a must-read for those wishing to increase their profits.
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